Lifeway Research
Why your church needs to be planning VBS now
This story originally appeared in the January 23 issue of Lifeway Research, by Vicki Hulsey
Earlier events on the calendar may push VBS planning to the back burner. But it may be the most important planning of the church year.
Nashville, TN- For many churches, dates for Vacation Bible School (VBS) are among the first placed on the church calendar each year. Churches give VBS high priority because pastors recognize VBS as one of the most important evangelistic events for the entire church year.
In some churches, a volunteer serves as the VBS director. Other churches may have a children’s ministry staff person who’s responsible for coordinating VBS. For some churches, especially single-staff churches, the pastor may wear the hat of VBS director. When a VBS director is wearing multiple hats, it is not uncommon for earlier events on the calendar to quickly push VBS planning to the back burner.
Preparation with a purpose
But preparing for Vacation Bible School can be compared to preparing for a trip. When I go on a trip for five days, I don’t just throw a toothbrush and some clothes in a bag and head to parts unknown. When planning a vacation, I sometimes spend months learning as much as I can about my destination. As a result, I can make lists of items I need to pack to enable me and those traveling with me to have the best experience possible.
Similar to planning for a destination vacation, planning must take high priority when preparing to guide children and families on an exciting journey during VBS. The destination for some may be accepting Jesus Christ as Savior and Lord. For those who are already Christians, the destination may be growing in their daily walk with Christ. When a church recognizes the potential for eternal impact, VBS planning may become the most important planning of the church year.
I often hear, “There is no tired like VBS tired.” Let’s face it. VBS is hard work! But it’s worth it. VBS is the one week of the year with the potential to mobilize the entire church to reach the community with the gospel. At the same time, churches are providing a unique discipleship experience for individual children and volunteers.
Equipping leaders for VBS
Enlisting volunteers early in the year and providing teaching resources are important parts of VBS preparation. In order to be successful, volunteers need to receive more than a leader guide. Volunteers need training. While most churches schedule VBS during the summer months, the planning and training process should begin much earlier. Thousands of leaders attend Lifeway VBS Previews in January each year. State conventions and associations schedule training sessions as early as February.
Training is an important part of seeing people come to Christ through VBS. Lifeway VBS statistics show that for every person trained for VBS, we see 1.1 salvations. Awareness of those statistics motivates me to see every VBS leader trained to share the gospel. Training VBS leaders includes more than Bible study leaders. Music, crafts, recreation, missions, and even snack leaders need to be trained to share the gospel during VBS. Recreation and snacks are areas where kids often let their guards down and are more open to conversations. I have heard testimonies of recreation and snack leaders who had an opportunity to lead a child to Christ. A trained leader will be more confident in having gospel conversations with children, parents, and grandparents.
Enlistment and training are key elements of preparing for a successful VBS, but there is so much more. Every April and May, multiple people ask me: “Are you getting ready to start working on VBS?” People are often surprised to learn I work on VBS all year long. While some breathe a sigh of relief when the last decoration comes down, some of the most important work is just beginning. Personal follow-up with prospects and individuals who have made decisions needs to start right away.
For every person trained for VBS, churches see 1.1 salvations, according to Lifeway VBS research.
How to equip your VBS director
By now, you may be thinking “VBS is months away and we are already behind. How can we map out a strategy for VBS without getting overwhelmed?” Lifeway prepares a VBS Administrative Guide each year to help in planning a successful VBS. The VBS 2024 Administrative Guide presents a six-step strategy to guide churches in VBS planning.
- Know your purpose and theme.
- Start planning.
- Enlist and train your workers.
- Promote and publicize.
- Register participants.
- Continue the connection.
Each step has tips and tools to help you accomplish that particular step. One of my favorite tools for helping VBS directors is the planning calendar provided in step two. The calendar is a checklist of tasks that need to be completed before, during, and after VBS. The list is divided into months leading up to VBS, helping VBS directors track their progress as they move toward VBS week. The calendar begins with tasks to be completed as early as six to nine months before VBS and gradually adds additional tasks. This planning process helps directors avoid feeling overwhelmed by attempting to do multiple tasks within a few weeks before VBS begins.
Lifeway’s VBS Directors Club is another great resource. The VBS Directors Club gives access to recruiting and enlistment tools, downloads for exclusive themed clip art, training presentations, a downloadable VBS planning timeline, and more.
Keep the main thing the main thing
In the midst of everything that must be done before VBS, it is easy to forget the purpose of VBS. The VBS director may have gathered all the items on the supply list. Teachers may have cut and sorted all the items in their leader pack. Worship leaders may have learned the motions to every song. Craft leaders may have organized every item possible for a project. But a leader who has not studied information on sharing the plan of salvation is not ready.
Always remember that the main purpose of VBS should be to reach lost people for Christ. You can have lots of fun with a theme and share all kinds of stories from the Bible. But remember to keep the main thing the main thing—helping unsaved children, students, and adults come to an understanding of their need for a Savior.
When you have made your lists and checked them multiple times, what else do you need to do? Be intentional about informing leaders about how your church plans to handle decisions during VBS. Help leaders know it is not their job to save people. They may not see results from their efforts right away. Their role is to share the good news of Jesus prayerfully, carefully, and lovingly. Encourage leaders to leave the rest to God.
Consider having a commissioning service on the Sunday before VBS begins. Pray with leaders, thanking God for the privilege of sharing His love with future generations. Ask God to bless the preparation of each leader and to give them opportunities to share with children, students, and their families.
If you find yourself questioning how you can justify months of planning for one week out of the church year, remind yourself of the main purpose of VBS. VBS is worth it!

Most churchgoers say they want to serve, fewer actually do
By Marissa Postell Sullivan, Lifeway
This story originally appeared in May 23, 2023 issue of Baptist Press. Across Idaho and Utah, churches have a heart for community involvement. It is encouraging to hear reports of churches doing ministry to strengthen their connection with the areas they serve. However, while the desire is there to serve, Lifeway research tells us that fewer churchgoers actually put “boots on the ground” and “hand the plow” to actually serve.

BRENTWOOD, Tenn. (BP) – Although most churchgoers want to serve in their communities for Gospel impact, there is a noticeable gap when it comes to the number who are already volunteering for a charity.
Most Protestant churchgoers say their churches encourage them to serve people not affiliated with their church and that they want to do so. But few have volunteered in the past year. More than 4 in 5 churchgoers say their churches encourage every adult to serve people outside their church (84 percent) and they want to serve these people in hopes of sharing the Gospel (86 percent).

Despite saying they want to serve people who are not a part of their church, few churchgoers are even serving within the context of their own churches. Two in 3 (66 percent) churchgoers say they have not volunteered for a charity (ministry, church or non-ministry) in the previous year. Three in 10 (30 percent) say they have, and 4 percent are not sure. According to the latest findings of the U.S. Census Bureau, 23 percent of Americans volunteered through an organization between September 2020 and September 2021.
“The easiest way to serve others is when a charity or group organizes the effort,” said Scott McConnell, executive director of Lifeway Research. “They recognize the need, come up with a plan and often gather needed resources. You just have to show up. Churchgoers say they want to, but less than a third showed up to help a charity in the previous year.”
In another 2022 Lifeway Research study, Protestant pastors said churchgoers were more likely to serve in the church than in the community. Pastors estimated, on average, 42 percent of their adult churchgoers were involved with regular responsibilities at their churches. And pastors estimated an average of 27 percent of adult churchgoers were involved in serving in the community.
The gap between desire and action
Although younger churchgoers – 18-34 (91 percent) and 35-49 (91 percent) – are more likely than those 50-64 (84 percent) and older than 65 (79 percent) to say they want to serve people in their community who are not affiliated with their church, the oldest churchgoers (those over the age of 65) are the most likely to say they participated in any type of volunteer work in the previous year (40 percent).
Denominationally, Methodists are the most likely to say their churches encourage them to be involved in ministry that serves community members not affiliated with the church (98 percent) and among the most likely to say they want to do this in hopes of sharing the Gospel (95 percent). Still, Methodist churchgoers are the most likely to say they did not participate in any volunteer work in the previous year (88 percent).
“This study did not measure service churchgoers may have done individually for their neighbors. Meeting such needs as they arise is a great form of service,” McConnell said. “But some of the most widespread needs in communities require volunteers working together, something that the majority of churchgoers don’t do over the course of a year.”
A similar gap between desire and action exists for Christians sharing their faith, according to a 2022 Evangelism Explosion study conducted by Lifeway Research. More than 9 in 10 (93 percent) self-identified Christian adults in the U.S. say they are at least somewhat open to having a conversation about faith with a friend. And around 4 in 5 (81 percent) feel similarly about speaking about faith with a stranger. Yet, in the past six months, 53 percent had a conversation about faith with a loved one. And 40 percent had a conversation about faith with a stranger.
Although many factors may contribute to this gap, pastors identified one in a 2021 Lifeway Research study that may play a role in churchgoers’ hesitation to get involved in both evangelism and community service – comfort. More than 2 in 3 Protestant pastors (67 percent) say comfort is a modern-day idol that has significant influence in U.S. churches.
Cultivating desire that leads to action
Theological beliefs and church attendance frequency contribute to the likelihood a person wants to serve and will have actually volunteered outside of their congregation. Those who attend a worship service at least four times a month are more likely than those who attend one to three times a month to want to serve people in their communities (88 percent v. 82 percent). The most frequent church attendees are also the most likely to have volunteered in the past year (37 percent).
Additionally, those with evangelical beliefs are more likely than those without to have a desire to serve those in their communities who are unaffiliated with their churches (90 percent v. 83 percent) and to have served to in the past year (37 percent v. 25 percent).
“Service is contagious. When you are regularly participating in the life of your church, people you get to know will ask you to serve with them,” McConnell said. “Doing good things with friends is enjoyable and easier to find time to do.”
For more information view the complete report and visit LifewayResearch.com.
Methodology
Lifeway Research conducted the online survey of 1,002 American Protestant churchgoers Sept. 19-29, 2022, using a national pre-recruited panel. Respondents were screened to include those who identified as Protestant/non-denominational and attend religious services at least once a month. Quotas and slight weights were used to balance gender, age, region, ethnicity, education and religion to more accurately reflect the population. The completed sample is 1,002 surveys. The sample provides 95 percent confidence that the sampling error does not exceed plus or minus 3.3 percent. This margin of error accounts for the effect of weighting. Margins of error are higher in sub-groups.
“Evangelical beliefs”are defined using the National Association of Evangelicals and Lifeway Research evangelical beliefs research definition based on respondent beliefs. Respondents are asked their level of agreement with four separate statements using a four-point, forced-choice scale (strongly agree, somewhat agree, somewhat disagree, strongly disagree). Those who strongly agree with all four statements are categorized as having Evangelical Beliefs.
- The Bible is the highest authority for what I believe.
- It is very important for me personally to encourage non-Christians to trust Jesus Christ as their Savior.
- Jesus Christ’s death on the cross is the only sacrifice that could remove the penalty of my sin.
- Only those who trust in Jesus Christ alone as their Savior receive God’s free gift of eternal salvation.
ABOUT THE AUTHOR
Marissa Postell is a writer for Lifeway Christian Resources. Read All by Marissa.
